Shopsicle blog
Why they don’t buy.
Plain-English guides to finding what stops your shoppers, using your own store’s data.
Why shoppers don’t buy
Find what stops shoppers between the first click and the order.
Shopify traffic but no sales? How to find out why, with your own data
Generic checklists guess. Your store’s own reports can show you the exact step where people stop.
Add to cart but no purchase: where Shopify shoppers drop off, and why
Adding to cart is a strong signal. When it doesn’t turn into an order, something in the last two steps is in the way.
11 reasons shoppers abandon checkout, and how to check each on your Shopify store
Every reason comes with where to look in your own admin, so you can rule it in or out in minutes.
Sales dropped after a Shopify theme change? 9 things to check first
A new theme changes hundreds of small things at once. These checks find the one that matters, in order of how often it’s the cause.
Tools compared
Recording, heatmap and analytics apps for Shopify, side by side, and where Shopsicle is different.
The best session recording and heatmap apps for Shopify in 2026, compared
Every app here records your shoppers. The real difference is what happens after the recording.
Hotjar alternatives for Shopify stores in 2026
Hotjar became Contentsquare. If you’re switching tools anyway, switch the job: from watching sessions to getting answers.
Microsoft Clarity vs Hotjar vs Lucky Orange for Shopify: which one, and what they miss
Three good ways to record your store. None of them is built to tell you, with proof tied to your products, what to change first.
Traffic that doesn’t convert
Ads, social and search visitors, and why each behaves differently.
Reading your Shopify data
The reports you already have, and what they can tell you.
Mobile converts worse than desktop: how to find out why on your Shopify store
Some gap between phone and desktop is normal. A gap at one specific step is a problem you can find and fix.
8 Shopify reports that show why shoppers don’t buy
You already have the reports. Here’s which question each one answers, and what a warning sign looks like.